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Work / Regit

Your digital garage

Brand, website and product design for Regit, the consumer platform that keeps track of a car's MOT, tax, insurance and service history, and reminds drivers before anything lapses.

Client
Regit
Sector
Consumer motoring
Disciplines
Product design, Brand
Regit garage dashboard on a tablet and phone, with dials for MOT, tax and insurance
Fig. 01 Regit garage dashboard on a tablet and phone, with dials for MOT, tax and insurance

The brief

Regit helps drivers stay on top of everything their car needs. The product had grown feature by feature. It needed a brand, a website and a dashboard that felt like one thing, and that a driver could understand at a glance.

What we did

We worked as creative director and product owner. We developed the brand and its guidelines, designed the public website around the checks people come for (MOT, tax, clean air zones, electric cars), and designed the garage dashboard, where each car's status reads as a set of simple dials.

Where it sits now

We still work with Regit on the product, its campaigns and its manufacturer communications. The corporate side of the group is a separate project: Motoring.

Regit website pages for MOT checks, tax due dates and clean air zones
Fig. 02 Consumer website, desktop and mobile
Pages from the Regit brand guidelines
Fig. 03 Brand guidelines

What we did

  • Creative direction
  • Product owning
  • Stakeholder workshops
  • User research
  • Interactive wireframing
  • UI design
  • Brand strategy
  • Brand development
  • Brand management
  • Development support
  • Marketing support