Work / PixelMax

Virtual worlds people can actually use

Creative direction, product ownership and interface design for PixelMax, a platform for persistent 3D spaces used for work, events and sport, including a UEFA Champions League experience.

Client: PixelMax
Sector: Immersive technology
Disciplines: Product design, Brand, Digital twins

**Fig. 01** A virtual football stadium with an interactive map of zones on a tablet

The brief

PixelMax builds persistent 3D environments in Unreal Engine. The worlds looked impressive. The job was to make them easy to enter, move around and get something done in, whether that meant a meeting, an event or a match day.

What we did

We took on creative direction and product ownership. We benchmarked the market, ran workshops, and storyboarded the core scenarios: working together, holding conversations, hosting events and customising a space.

From there we mapped the architecture, wireframed sign-in, booking and avatar flows, and designed an interface layer that sits cleanly over the 3D world. The same system carried a UEFA Champions League experience, with an interactive map of the stadium's zones.

Where it went

The design system and style guide gave PixelMax one consistent interface across every environment, and set up our later work with them on Advanced Workplace Associates.

Storyboards for work, conversation, platform and customisation scenarios — **Fig. 02** Product storyboards for each way people use the platform

Architecture flows and wireframes for sign-in, booking and avatars — **Fig. 03** Architecture and wireframes

PixelMax interface screens over 3D office and event spaces — **Fig. 04** Interface design over live 3D environments

What we did

Creative direction
Benchmark analysis
Product owning
Stakeholder workshops
User research
Interactive wireframing
UI design
Style guide production
Development support