Work / Waterside Holiday Group
One platform for holidays, ownership and everything on park
A year-long programme to merge separate booking and holiday home sites into one experience for one of the UK's largest independent park operators.
- Client
- Waterside Holiday Group
- Sector
- Holiday parks and leisure
- Disciplines
- Product design
The brief
Guests booked on one site. Holiday home buyers browsed another. People who wanted both had to start again, and the business lost them in between.
What we did
We ran discovery with leadership, marketing, sales and technology, then designed a single UX architecture that lets visitors switch intent freely: a short break, a holiday home, an activity on park.
We designed the booking flows for seasonal demand and campaign spikes, set the integration approach for booking, CRM and ancillary systems, and turned new brand guidelines into a modular template system. The platform was built on Umbraco with a specialist hospitality development partner.
What happened
Guests and buyers now explore, compare and book in one place. Marketing launches campaigns from modular landing pages without waiting on development.
What we did
- Digital strategy
- Platform UX
- Booking journey design
- Ownership sales journeys
- Multi-site consolidation
- Design system
- Campaign landing framework
- Umbraco advisory